Q1 2024 India Market Share Report Of Smartphone Company Volume Up With 18%

According to a report, Vivo, Xiaomi, and Samsung contributed 60% of smartphone sales in the first quarter of 2024. Apart from this, Samsung and Apple have achieved this position. However, in low-price or mid-range Nothing, Motorola, Infinix, and Techno are also not behind, but the news of iQOO has yet to be confirmed. 

Q1 2024 India Market Share Report Of Mobiles

The Indian smartphone market has seen an 8% growth in shipments in the first quarter, according to counterpoint reports. Among these, Vivo, Samsung, and Xiaomi are considered the top three smartphone brands, while Samsung and Apple are also the top brands in India. According to this, Vivo has become India’s best-selling phone with a 19% market share. 

If we look at Vivo’s products, we see that the company has focused on 5G devices, innovative cameras, and excellent chipsets in the mid-range and premium segments. Additionally, Vivo has launched affordable 5G devices under Rs.15,000, and its new V-series has also become quite popular for as low as Rs. 25,000. Under this strategy, Vivo has succeeded in its goal. 

On the other hand, Xiaomi has also become India’s second best-selling phone maker with an 18.8% market share, while Samsung has secured the third position. These brands have also launched affordable, mid-range, and top-end flagships. For Samsung, its S24 Ultra has gained the most popularity. 

However, Oppo and Realme have secured their fourth and fifth positions. Oppo has seen a slight decline in sales. Realme has maintained its dominance by developing its devices with new designs and better cameras. This year, Realme introduced the Realme 12 Pro+ with a Periscope lens at a price of less than Rs.30,000, which also gained a lot of popularity, with 18% growth. 

Motorola, Nothing, Infinix, and Tecno have seen significant growth this year, with Nothing becoming the fastest-growing brand with 144% in India. Under its G-series, Motorola has helped the company grow by 54%. Infinix and Tecno have also achieved good growth this year by bringing their flagships under Rs.10,000. It is expected that it will increase year after year. 

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