From sharing products with customers to receiving messages to purchase an item from customers, businesses on WhatsApp have been rapidly growing in recent times. Meanwhile, Meta seems to be aiming to expand this Business capability within WhatsApp to a greater extent by releasing some of the newest WhatsApp product upgrades for businesses.
At Conversations, Meta’s annual business messaging event in Sao Paulo, Brazil, Meta spoke about some of the latest product updates that will significantly help people and businesses expand on WhatsApp. This includes the AI tools, Meta Verified, and extended calling support for businesses. It’s important to note that these latest features have started rolling out gradually and will reach all WhatsApp companies in the coming months.
Meta AI tools for WhatsApp Businesses
Meta is introducing Meta AI tools, which will significantly help businesses on WhatsApp assist their customers regarding products while also helping them explore more new products that they might be interested in. Meanwhile, businesses on WhatsApp can now create several advertisements for their products on other social sites like Facebook and Instagram using the new Meta AI tools.
Meta Verified Tag for Businesses on WhatsApp
From now on, several businesses on WhatsApp in Brazil, India, Indonesia, and Colombia will receive the Meta Verified tag, which will start rolling out. This newest Meta-Verified tag means that the specific business on WhatsApp has registered with Meta. Meanwhile, it also provides an advantage to businesses, as they get more enhanced account support, including protection for safety. Plus, the Meta Verified WhatsApp tag could be seen on Businesses on WhatsApp on their WhatsApp Channel and custom page.
Extended calling support for Businesses on WhatsApp
At times, customers need to have live conversations with businesses to verify and analyze products. Thus, to make this more convenient for customers, Meta is introducing a new ability to call their favourite business on WhatsApp with just a single tap. This will allow customers to get answers to all their queries with just a quick call.
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