Google Announces New Features For Bulk Senders In Gmail To Come In 2024

Recently, Google has announced several interesting generative AI capabilities, which will be coming in 2024 from ChromeOS to Google’s latest Chromebook Plus. In contrast, the company has also unveiled a few impressive functionalities, which will be featured in 2024 in its mail service, Gmail.   

Meanwhile, email has become an essential part of our daily lives. Whether you are submitting a leave application or wanting to stay in touch with your family members, your emails should be safe and secure. According to Google’s reports, Gmail’s AI-powered defence feature functions to stop more than 99.9% of spam, phishing and malware from reaching your inboxes and blocks nearly 15 billion unwanted emails each day. However, today, around 20 years after Gmail launched, the online threats have become more compound and complicated. 

Moreover, Google is introducing new equipment, especially for bulk senders, those who send more than 5,000 emails each day in order to keep their inboxes even more safe and spam-free. 

Focus on email validation:

Most of the bulk senders don’t secure and configure their systems, allowing attackers to attack their email addresses easily. To fix this, Google has focused and worked on a very prominent point of email security: email validation. Generally, through email validation, it’s sometimes impossible for the attackers to verify who an email is from.

New Features for Bulk Senders: 

As per Google, Gmail will be receiving the following new features for bulk senders by February 2024:

• Authenticate their EmailEmail:

You don’t have to worry about the complexities of email security standards, but rather be able to trust the source of the Email. Those sending large volumes of emails are, therefore, expected to authenticate their emails following well-established best practices strongly. 

• Enable easy unsubscription:

It would help if you did not go to great lengths to prevent receiving unwanted messages from a particular email sender. It should just be one click. That’s why large senders are required to give Gmail recipients the ability to unsubscribe from commercial emails in one click, and they process unsubscribe requests within two days. 

• Ensure they are sending wanted EmailEmail:

Nobody likes spam, and Gmail already includes several tools to keep unwanted messages out of your inbox. To add another protection, moving forward, Google will implement a clear spam rate limit under which senders will have to stay to ensure that Gmail recipients are not attacked with unwanted messages. This is an industry first, and as a result, you should see even less spam in your inbox.

In addition, according to Marcel Becker, Senior Director at Yahoo, “No matter who their email provider is, all users deserve the safest, most secure experience possible” in the interconnected world of EmailEmail, which takes all of us working together. Yahoo looks forward to working with Google and the rest of the email community to make these common sense, high-impact changes the new industry standard.” 

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