Before Its Formal Introduction, Google Is Thinking About Rebranding “Assistant With Bard”

Google made “Assistant with Bard” available during the recent Pixel 8 presentation; the app is scheduled for availability in 2024. But in advance of its Android release, there are hints that Google is considering a makeover, possibly doing away with the “Assistant” moniker and sticking with just “Bard.”

The decompiled code of Google app version 15.2 was discovered in an APK Insight post, and the alterations indicate that “Assistant with Bard” may become just “Bard.” It appears that the solitary “Bard” name is preferred in the welcoming introduction screens, settings, and digital assistant references.

Furthermore, “Bard” is no longer classified as a different iteration of Google Assistant; instead, Google is now calling it outright a “digital assistant”. The “classic” modifier for the previous iteration of Google Assistant has been dropped in tandem with this change, highlighting “Bard’s” development.

Although Google recently disabled a number of Assistant capabilities, emphasizing a focus on dependability and quality, this possible rebranding raises questions about the direction that “Assistant” may take going forward. This indicates that the “Google Assistant” name may not always come back easily after “Bard” reaches maturity and stability. The changing terminology points to an interesting stage in the development of Google’s voice assistant.

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